Director, Brand PR Job in Florida, USA – $180K–$200K | Celsius Holdings
Director, Brand PR – Celsius Holdings (Onsite, Florida, USA)
Company: Celsius Holdings, Inc.
Job Title: Director, Brand PR
Location: Boca Raton, Florida, USA
Work Mode: Onsite – 5 Days Per Week
Job Type: Full-Time Employee
Salary: $180,000 – $200,000 Per Year
Working Hours: 40 Hours Per Week
Experience: 12+ Years Required
Employment Duration: Long-Term
Relocation: Available for Qualified Candidates
Application Status: Accepting Applications
About Celsius Holdings
Celsius Holdings, Inc. is a global consumer goods company with a portfolio of well-known energy drink brands, including CELSIUS, Alani Nu, and Rockstar Energy.
Job Overview
Celsius Holdings is seeking an experienced Director, Brand PR to lead its U.S. public relations strategy across multiple brands.
The selected candidate will oversee earned media strategy, brand communications, agency relationships, and a team of Brand PR specialists. This leadership role will help build a strong PR function and strengthen brand visibility across traditional media, digital platforms, partnerships, product launches, and cultural events.
Key Responsibilities
- Lead public relations strategy across CELSIUS, Alani Nu, and Rockstar Energy.
- Develop annual and quarterly PR plans and communication strategies.
- Manage and mentor Brand PR specialists.
- Oversee external PR agencies and business partnerships.
- Build relationships with journalists, media outlets, and digital publishers.
- Develop earned media campaigns and brand storytelling initiatives.
- Support influencer, athlete, creator, sports, and entertainment partnerships.
- Manage consumer-facing brand communication and crisis response.
- Work with marketing, legal, sales, operations, and senior leadership teams.
- Implement AI tools to improve PR planning, monitoring, reporting, and performance analysis.
Required Qualifications
- 12+ years of progressive experience in consumer or brand public relations.
- Strong leadership and people management experience.
- In-house corporate brand PR experience is required.
- Consumer Packaged Goods (CPG) experience strongly preferred.
- Beverage industry experience is ideal.
- Experience managing PR agencies and external partners.
- Strong knowledge of earned media, brand communication, and media relations.
- Experience with crisis communications and reputation management.
- Excellent strategic thinking and communication skills.
- Ability to implement AI tools in public relations operations.
Required Skills
- Public Relations
- Media Relations
- Leadership
- Agency Management
- Brand Communication
- Communication Strategy
- Consumer Packaged Goods (CPG)
- Crisis Communications
- AI-Enabled PR Operations
Salary and Benefits
Annual Salary: $180,000 – $200,000 USD
- Comprehensive medical, dental, and vision insurance.
- Long-term and short-term disability coverage.
- Life insurance.
- 10 vacation days per year, subject to accrual policy.
- 11 company-paid holidays.
- 401(k) retirement plan with company match.
- Identity theft and legal services.
- Bonus eligibility.
- Equity eligibility, subject to company plans.
Work Location and Relocation
This position requires candidates to work onsite at Celsius Holdings' headquarters in Boca Raton, Florida, five days per week.
A relocation package is available for qualified candidates. This is not a remote or work-from-home opportunity.
How to Apply
Interested professionals with significant brand PR leadership experience can apply through the official job application link.
Applicants should prepare an updated CV highlighting their public relations leadership, consumer brand experience, agency management, and strategic communication achievements.
Apply Now through the official application link.
Follow AQZORA Jobs for more international career opportunities, remote jobs, and global employment updates.